Jazmin Feige
Visual Merchandising Senior Manager at EssilorLuxottica
"Franco is an excellent professional. We worked together as a team for several years in a very smooth and efficient manner. We always communicated quickly and effectively, and his contributions had a significant impact on the projects we worked on together. We formed a team where the priority was to achieve the best results through a very creative, organized, and high-quality approach."
Mariana Swidzinski
Creative Project Manager at EcoFold
"I worked with Franco on several occasions, the first time on the same team, with me as the designer and him in charge of prototyping. Professionally, I highlight the speed and commitment with which he handles himself during busy times and his attention to detail. He offers improvement suggestions when necessary and doesn't hesitate to share his knowledge. On a personal level, he has an excellent attitude, always positive and collaborative. I would work with him again—highly recommended!"
Gustavo Anelli
Industrial Designer at Zedis
"Franco is an excellent person and designer. I had the opportunity to see him work particularly in the development area, creating technical drawings for production, where he demonstrated his ability to work very well under pressure, handling a large volume of tasks with extremely tight deadlines. He stands out for his responsibility, efficiency, and speed. His high level of commitment and dedication is evident in the details of his presentations."
Pablo Daniel Pellizzoni
Head of department at Grupo Developer
"Not only a great person, but also a great colleague and designer, and he has been an excellent student. Always showing the proactivity needed and seeking new horizons! Wishing you success in this new chapter, and you're missed here in Argentina. Great designer!"
Patricio Gustavo Mariano
Associate Founder at Malawebs
"I have had the privilege of knowing Franco since our time at industrial design university, and over the years, we have maintained a professional relationship and friendship that I deeply value. We have collaborated on various projects, and it is always a pleasure to share ideas and experiences with him. Franco stands out not only for his professionalism and commitment but also for his efficiency and remarkable ability to learn new tools."
Date: Jan 2014
Developed at Grupo Quiero, Pubext 2000 and freelance
Client: L'Oréal Paris, Vía Célere, Movistar and others
I specialize in creating comprehensive brand identity manuals and instructional documents that serve as the foundation for consistent brand application across all touchpoints. These detailed guideline documents establish clear visual identity standards, covering logo usage specifications, color palette definitions, typography guidelines, and design principles that ensure brand consistency. My approach involves thorough research and analysis of brand values to create practical, user-friendly manuals that teams can easily follow and implement. I develop clear instructions for various applications including digital platforms, print materials, packaging, and promotional items, ensuring the brand maintains its integrity across all media. These comprehensive documents include examples of correct and incorrect usage, spacing guidelines, minimum size requirements, and adaptation rules for different contexts, providing organizations with the tools they need for successful brand management and consistent visual communication.
Comprehensive brand identity and technical manual created for Tarjeta Shopping commercial stores. This guideline document features detailed architectural floor plans, store layout specifications, and visual merchandising standards. The document serves as a complete implementation guide for architects, contractors, and store designers, ensuring consistent brand application across all Tarjeta Shopping locations with clear visual examples and precise technical specifications.
Comprehensive usage and maintenance manual created for new apartment owners, providing detailed instructions for property care and community spaces. The manual includes sections on structural elements (foundation, structure, and cladding), with specific maintenance recommendations and important safety notes.
Brand identity manual page for noRush wallets demonstrating comprehensive logo usage guidelines and technical specifications. The document details construction and application standards, featuring various logo configurations including the simple logotype, composite logos with star elements, and the complete 'noRush wallets' branding.
Comprehensive corporate brand identity manual created for Airsoft Club, establishing complete visual identity standards and brand guidelines for consistent application across all touchpoints. The document features detailed sections on visual identity systems, brand positioning, logo variations and minimum size requirements, typography standards with complete character sets, and practical implementation guidelines for both digital and print applications.
Brand identity applications for A-SAFE Digital demonstrating comprehensive logo implementation across various corporate touchpoints and marketing materials. This identity manual example illustrates proper logo usage, spacing guidelines, and color consistency across different media formats, providing a complete framework for brand implementation and ensuring recognizable visual identity across all business communications.