Date: Nov 2020
Developed at noRush
noRush represents a pioneering approach to wallet design, developed as a collaborative venture focused on creating revolutionary accessories using Tyvek® material.
The design challenge involved reimagining traditional wallet construction methods to accommodate Tyvek®'s distinctive characteristics, resulting in products that are significantly lighter than conventional leather wallets while being virtually tear-proof and weather-resistant.
Through extensive prototyping and material testing, I developed proprietary folding techniques and construction methods that maximize the material's strength while creating sleek, minimalist forms that challenge conventional wallet aesthetics.
Each wallet design incorporates unique graphic elements and color combinations that showcase Tyvek®'s printability, creating distinctive visual identities that appeal to modern consumers seeking both functionality and style.
The project required developing specialized production techniques that could be implemented efficiently while maintaining consistent quality standards, resulting in a scalable manufacturing process that supports the brand's growth objectives.