Jazmin Feige
Visual Merchandising Senior Manager at EssilorLuxottica
"Franco is an excellent professional. We worked together as a team for several years in a very smooth and efficient manner. We always communicated quickly and effectively, and his contributions had a significant impact on the projects we worked on together. We formed a team where the priority was to achieve the best results through a very creative, organized, and high-quality approach."
Mariana Swidzinski
Creative Project Manager at EcoFold
"I worked with Franco on several occasions, the first time on the same team, with me as the designer and him in charge of prototyping. Professionally, I highlight the speed and commitment with which he handles himself during busy times and his attention to detail. He offers improvement suggestions when necessary and doesn't hesitate to share his knowledge. On a personal level, he has an excellent attitude, always positive and collaborative. I would work with him again—highly recommended!"
Gustavo Anelli
Industrial Designer at Zedis
"Franco is an excellent person and designer. I had the opportunity to see him work particularly in the development area, creating technical drawings for production, where he demonstrated his ability to work very well under pressure, handling a large volume of tasks with extremely tight deadlines. He stands out for his responsibility, efficiency, and speed. His high level of commitment and dedication is evident in the details of his presentations."
Pablo Daniel Pellizzoni
Head of department at Grupo Developer
"Not only a great person, but also a great colleague and designer, and he has been an excellent student. Always showing the proactivity needed and seeking new horizons! Wishing you success in this new chapter, and you're missed here in Argentina. Great designer!"
Patricio Gustavo Mariano
Associate Founder at Malawebs
"I have had the privilege of knowing Franco since our time at industrial design university, and over the years, we have maintained a professional relationship and friendship that I deeply value. We have collaborated on various projects, and it is always a pleasure to share ideas and experiences with him. Franco stands out not only for his professionalism and commitment but also for his efficiency and remarkable ability to learn new tools."
Date: Jul 2023
Developed at A-SAFE Digital and freelance
Client: A-SAFE Digital, Safeguru and others
I specialize in creating digital interfaces that seamlessly translate brand identity into functional, accessible, and engaging user experiences across web and mobile platforms. My UX/UI design process begins with comprehensive user research, persona development, and user journey mapping to understand target audience needs, behaviors, and pain points within the digital ecosystem. Through wireframing, prototyping, and iterative testing, I develop interface solutions that prioritize usability and accessibility while maintaining strong visual hierarchy and consistent brand expression. My approach emphasizes inclusive design principles, ensuring interfaces are accessible to users with diverse abilities while implementing responsive design patterns that work flawlessly across all devices and screen sizes. I focus on innovative interaction design, creating micro-interactions, animations, and user flows that enhance the overall experience while supporting business objectives and conversion goals. Each project includes comprehensive design systems with reusable components, style guides, and detailed specifications that enable development teams to implement pixel-perfect interfaces while maintaining design consistency and scalability.
Enhanced UX/UI design for Safeguru e-commerce platform showcasing new features and pages designed to improve user experience for safety equipment retail. The interface demonstrates improved usability through streamlined navigation, optimized product browsing flows, and enhanced checkout processes designed for both web and mobile platforms. My design work focused on creating intuitive user interfaces that maintain brand consistency while implementing modern interaction patterns and responsive design principles to support business objectives and improve conversion rates across all device types.
The project involved developing the complete brand identity system, including the distinctive A-SAFE DIGITAL logotype and visual identity guidelines that reflect the company's expertise in digital innovation. The interface design emphasizes clean, professional aesthetics with intuitive navigation patterns, showcasing the agency's services. The responsive design ensures optimal user experience across all devices while maintaining brand consistency.
Comprehensive UX/UI design for my personal portfolio website built around the conceptual theme of exploring a creative universe. The design strategy focused on creating an immersive digital experience that invites users to journey through my creative mind and explore different dimensions of my work. The UX approach emphasizes storytelling through interaction design, using visual metaphors of space and discovery to guide users through various project categories.
Mobile UX/UI design for Airsoft Club social media platform, creating a specialized community app for airsoft enthusiasts. The design process focused on developing user-centered interfaces that facilitate equipment sharing, field discovery, team formation, and game coordination within the airsoft community. The visual design maintains the tactical aesthetic of airsoft culture while ensuring accessibility and usability across diverse user demographics.
A jokes application showcasing fundamental interaction design principles and user experience optimization. The design process emphasized creating intuitive user flows with minimal cognitive load, implementing clear call-to-action patterns and streamlined navigation architecture. My UX approach focused on reducing friction in content consumption through optimized touch targets, appropriate visual hierarchy, and responsive feedback mechanisms.