Jazmin Feige
Visual Merchandising Senior Manager at EssilorLuxottica
"Franco is an excellent professional. We worked together as a team for several years in a very smooth and efficient manner. We always communicated quickly and effectively, and his contributions had a significant impact on the projects we worked on together. We formed a team where the priority was to achieve the best results through a very creative, organized, and high-quality approach."
Mariana Swidzinski
Creative Project Manager at EcoFold
"I worked with Franco on several occasions, the first time on the same team, with me as the designer and him in charge of prototyping. Professionally, I highlight the speed and commitment with which he handles himself during busy times and his attention to detail. He offers improvement suggestions when necessary and doesn't hesitate to share his knowledge. On a personal level, he has an excellent attitude, always positive and collaborative. I would work with him again—highly recommended!"
Gustavo Anelli
Industrial Designer at Zedis
"Franco is an excellent person and designer. I had the opportunity to see him work particularly in the development area, creating technical drawings for production, where he demonstrated his ability to work very well under pressure, handling a large volume of tasks with extremely tight deadlines. He stands out for his responsibility, efficiency, and speed. His high level of commitment and dedication is evident in the details of his presentations."
Pablo Daniel Pellizzoni
Head of department at Grupo Developer
"Not only a great person, but also a great colleague and designer, and he has been an excellent student. Always showing the proactivity needed and seeking new horizons! Wishing you success in this new chapter, and you're missed here in Argentina. Great designer!"
Patricio Gustavo Mariano
Associate Founder at Malawebs
"I have had the privilege of knowing Franco since our time at industrial design university, and over the years, we have maintained a professional relationship and friendship that I deeply value. We have collaborated on various projects, and it is always a pleasure to share ideas and experiences with him. Franco stands out not only for his professionalism and commitment but also for his efficiency and remarkable ability to learn new tools."
As a Prototype Developer and Industrial Designer at Micropack Americas, I specialized in creating innovative point-of-purchase solutions and packaging using corrugated cardboard for major FMCG brands across Latin America. My role combined hands-on prototyping with industrial design expertise, developing functional display solutions that met both aesthetic and structural requirements while optimizing manufacturing processes for corrugated cardboard production. Working directly with CNC cutting equipment, I translated design concepts into precise prototypes, ensuring proper fit, functionality, and structural integrity before full-scale production. This hands-on approach allowed for rapid iteration and refinement of designs. The position required deep understanding of corrugated cardboard properties, including grain direction, compression strength, and folding capabilities, enabling me to design displays that maximized material efficiency while maintaining visual impact. My work bridged the gap between creative design vision and manufacturing reality, ensuring that innovative display concepts could be efficiently produced using Micropack's specialized corrugated cardboard manufacturing capabilities.
Custom-designed Cadbury retail display prototype featuring an innovative curved arch configuration that maximizes product visibility while creating an eye-catching brand presence. Developed at Micropack, this prototype demonstrates advanced manufacturing techniques for creating complex curved surfaces while maintaining structural integrity and optimal product accessibility for retail environments.
Custom-designed Milka retail display prototype featuring the brand's signature purple color scheme and innovative structural design that maximizes product visibility while creating strong brand recognition. Developed at Micropack, this corrugated cardboard prototype demonstrates specialized manufacturing techniques for incorporating brand-specific colors and graphics while maintaining structural integrity and optimal product accessibility for retail environments.
Cosmetics retail displays designed for L'Oréal Paris Elvive and Maybelline New York, showcasing specialized merchandising solutions developed at Micropack. The L'Oréal tower display features a vertical multi-shelf configuration optimizing floor space while maximizing product visibility for hair care products. The Maybelline counter display presents nail polish collections in an organized tray system with brand graphics that enhance product appeal and accessibility for customers.
BIC retail displays showcasing the complete design development process at Micropack Americas. The left image shows the final production display for BIC Evolution products. The right image reveals the initial white corrugated cardboard prototype used for morphology exploration, featuring an innovative castle-inspired design .